About the Role: We are seeking a motivated Media Buyer to join our performance marketing team, with a focus on search arbitrage.
The ideal candidate will be responsible for executing, managing, and
optimizing campaigns across multiple platforms, driving high-quality
traffic through the strategic use of search feeds and media buying
techniques.
Key Responsibilities:
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Campaign Management:
Develop, launch, and manage paid search campaigns, with a focus on
search arbitrage, utilizing various ad platforms such as Facebook,
Google, and other paid traffic sources.
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Keyword Research: Conduct in-depth keyword research to identify high-intent and high-converting keywords for search arbitrage campaigns.
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Feed Optimization: Work with data from different search feeds (Google RSOC/ TONIC/ DOMAIN ACTIVE/ SYSTEM1 / BODIS/ SEDO /YAHOOFEED, etc.) to optimize and scale campaigns.
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Bid Management: Adjust bids and budgets to optimize return on investment (ROI) and revenue per click (RPC), maximizing profitability.
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Analytics & Reporting:
Track and analyze performance metrics, such as CPC, CTR, CPA, RPC, and
ROI, to assess campaign success and make data-driven decisions.
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Creative Development: Collaborate with the creative team to design and test ad creatives that align with campaign goals and target audience.
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A/B Testing: Execute A/B tests on ad creatives, landing pages, and keywords to improve campaign performance.
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Monitoring & Scaling: Continuously monitor campaign performance and optimize for scalability, profitability, and overall effectiveness.
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Compliance:
Ensure all ads and campaigns comply with platform policies and legal
regulations, staying updated on the latest changes in advertising
guidelines.
Required Qualifications:
- Proven experience of minimum 3+ years in media buying with a focus on search arbitrage.
- Strong understanding of paid search platforms (e.g., Facebook Ads, Google Ads, etc.).
- Familiarity with keyword research tools such as Google Keyword Planner.
- Proficiency in campaign tracking and analysis tools like Google Analytics, ClickFlare, or other tracking software.
- Proven Experience working with any search feeds like Google RSOC/ TONIC/ DOMAIN ACTIVE/ SYSTEM1 / BODIS/ SEDO /YAHOOFEED, etc.
- Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for improved performance.
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Experience in managing budgets and spending on digital campaigns.
- Excellent organizational and project management skills, capable of handling multiple campaigns simultaneously.
- Creative problem-solving skills and the ability to work both independently and as part of a team.
- Strong understanding of Facebook ads compliance and platform policies.
Required Skills
- A self-starter and results-oriented, with an ability to be detail oriented without losing track of the big picture
- Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns
- Expert
understanding of leading mobile & web analytics tools, marketing
automation software & advertising technology in general
- Excellent analytical, organizational, project management and time management skills
Pay range and compensation package - Decent hike onto last package upto 12 LPA