We’re looking for a results-oriented Media Buyer who excels at buying for search arbitrage and managing campaigns across various ad networks, particularly with Facebook, Google Display, and native ad platforms. You will be responsible for planning, executing, optimizing, and scaling digital ad campaigns to drive targeted traffic and achieve ROI goals. The ideal candidate has a keen analytical mind, a proven track record in digital media buying, and expertise in Google feeds and arbitrage strategies.
* 2-4 years of experience as a Media Buyer in the Search-Arbitrage fields.
* Hands-on experience with Facebook Ads, Google Display Network, and major native- ads platforms.
* Strong analytical skills with the ability to interpret campaign performance data and adjust strategies accordingly.
* Experience in search arbitrage, understanding of the nuances of Google ads marketplace and its volatile nature.
* Experience with using and adapting to campaign automation tools.
* Highly organized with strong attention to detail and a results-oriented mindset.
* Ability to adapt quickly in a fast-paced, ever-evolving digital landscape.
Nice to have
* Experience with additional ad networks (Tik-Tok, Google search, Bing ads).
* Knowledge of SEO and SEM principles and how they integrate with media buying.
* Understanding of web tracking and conversion rate optimization.
Your day-to-day in this position
* Strategize, plan, and execute media buying campaigns across Facebook, Google
* Display and native ad platforms.
* Manage, optimize, and scale Google feeds including AFD & RSOC to drive traffic and maximize profits.
* Create and optimize campaigns using buying platforms and automation tools.
* Continuously monitor and adjust ad spending to achieve performance objectives and ROI targets.
* Conduct in-depth analysis of performance data to identify trends and opportunities for optimization.
* Research and implement best practices and emerging trends in search arbitrage and media buying across platforms.
* Research new verticals, keywords and market trends.
* Test and experiment with new audience targeting, verticals, bidding strategies, and ad creatives to enhance campaign performance.
* Work closely with data, BI, and r&d teams for constant product improvement.